The SEA Age Group Swimming Championship is a youth competition, giving young South East Asian athletes the opportunity to qualify for the youth Olympics.

In 2017, Brunei hosted SEAAG and Kaleidoscope Studio designed the logo and assisted with multi-media production of the event.


The logo was created to be youthful and dynamic. It is circular to represent a centre and point of focus as required by athletes to perform. Water is represented in stylized water droplets embracing the swimmer. The smooth typeface with curved elements compliments the rounded icon. To inject some Bruneian character into the logo, the air muleh ( a prominent Bruneian traditional pattern ) is used within the water droplet.

Let's Create Something Amazing

+673 7194045

Block B28, Simpang 32-37

Kampung Anggerek Desa, Jalan Berakas

BB3713. Brunei Darussalam

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